National industry award-winner The Bell, Alderminster joins The Gastro Card.

17th January 2011

A rare scoop – The Bell, Alderminster winner of two top national industry awards!!

Emma Holman-West, proud owner is delighted that The Bell has been awarded ‘Gastro Pub of the Year’ and ‘Alfresco Dining Pub of the Year’ by top industry magazine, The Publican. “It is such a fantastic achievement to gain this level of recognition, we are all overwhelmed,” commented Emma.

The Publican‘s editor Caroline Nodder said: “If ever proof were needed that pubs have overtaken restaurants, when it comes to offering top quality food and drink with world class hospitality, then look no further. The Bell demonstrates all round excellence and individuality and despite some very challenging trading conditions, the pub has proved to be outstanding.”

The judges, an impressive panel from the food and drink industry, congratulated the team following the rare double triumph. Steve Cosgrove, Regional Account Manager for Budweiser Budvar judge and sponsor of the awards added,  “we have always been keen sponsors of our industry’s professional awards programs because above all else they help to keep raising the bar on professionalism and quality, identifying the stars and encouraging others to emulate them. This is turn creates more interesting and ideal environments for quality products.”

Steve went on to explain “in all our years of this kind of sponsorship we have never ever come across a contestant that has won two category awards. To do that is almost unbelievable, I can only compare it to winning the lottery, except in this case you have to do something to deserve it! This is even more the case when you consider what a merciless wringing-out process the Publican Awards are. To start with the Publican with a weekly circulation of 34,000 copies is regarded, not without reason, as the voice of the industry and it applies the most stringent protocols to assuring excellence in everything it undertakes. Its credibility after all depends on this. A Publican award has the reputation therefore for having to be won, and it is in no way a hand-out for fat cats. Not surprisingly then the judging process is a stringent one with most of the entrants being culled at an early stage. For obvious reasons the judging panel is confidential but it consists of seasoned professionals who know their way around the business and their activities involve unannounced visits to the entrants, interviews and studying paper submissions then cross referencing with fellow judges to ensure that the right decision is arrived at. The Bell submission was nothing short of masterly in all these areas and on this occasion the Bell was unquestionably out in front in every judges’ mind and in two categories as well! I would go so far as to say this was an almost impossible act to follow, although I wouldn’t put anything passed the team at the Bell.”

The Bell is ever evolving and it is believed that much of its success is down to this along with its emphasis to attention to detail. Since June 2008, The Bell, a modern day coaching inn, has gone from strength to strength. The menu changes regularly to incorporate fresh, local seasonal produce. Works have been undertaken to provide both sophisticated and spacious outdoor areas. Internally, improvements have been made to provide a larger more spacious bar area and more recently The Bell launched four individually styled boutique bedrooms.

Emma concluded “The team are passionate about the pub and our valued guests and this accolade is a strong indictment of what the team have all achieved, we are all very proud.”